Magazine Usability

Cargo is a great example of the new magazine usability. Two innovative, non-content features reveal that the editors understand how people use magazines. First, as a "shopping" magazine, Cargo understands that its readers might want to flag a featured item for purchase, so they include stickers (little Post-it type affairs first used by their sister magazine, Lucky).


Next, knowing that readers might use product reviews to make purchasing decisions, they created little wallet-sized summaries of their reviews that bullet-point the products, pros, and cons (ooh! their website facilitates downloading the same info to a PDA!).


Nifty.